Quantcast
Channel: Anthony Coppedge – Agile Marketing Coach & Trainer
Browsing latest articles
Browse All 40 View Live

Marketing’s Ultimate Conversion Rate

Forget page visits, email open rates, and click-thru rates. There are clear methods for arriving at a solid return on investment for marketing time and spend, and it’s not about the above-mentioned...

View Article



Agile Marketing Is Like Google Maps for Marketers

Planning in Agile Marketing is like taking a trip using Google Maps. We know the destination and when we’d like to arrive, but how we get there efficiently and safely is influenced greatly by the...

View Article

Marketing Automation: Scoring and Grading for MQLs

As marketers, we need better ways of qualifying and quantifying the kinds of interactions our prospects have with our content and marketing channels over time so that we can better predict when a...

View Article

Image may be NSFW.
Clik here to view.

How Great Marketing Teams Navigate Complexity Together

Every professional marketer wants to be great at what they do and how they do it. The difference between great marketing teams — those who focus on not only better outcomes but on better ways of...

View Article

Image may be NSFW.
Clik here to view.

Managing the Tension of the Editorial Calendar with Agile Marketing

As a marketer and communicator, I’ve found myself over the years trying to balance the organizational needs of planning against the realities of responding to change quickly (social media, anyone?),...

View Article


Image may be NSFW.
Clik here to view.

Marketing KPIs and the Purpose of Proxy Metrics

Since measuring marketing activity does not deliver value, what metrics should marketers focus on? The answer is KPIs and Proxy Metrics. Marketers need clearly aligned KPIs to business outcomes and...

View Article

Image may be NSFW.
Clik here to view.

The ‘Nice Work!’ Podcast on Agile Marketing with Bill Cushard and Anthony...

The Nice Work! podcast by Bill Cushard of ServiceRocket is one I enjoy, so I was honored when Bill asked me to join him for an interview on Agile Marketing.  Bill is fantastic at hosting and asking...

View Article
Browsing latest articles
Browse All 40 View Live




Latest Images