Marketing’s Ultimate Conversion Rate
Forget page visits, email open rates, and click-thru rates. There are clear methods for arriving at a solid return on investment for marketing time and spend, and it’s not about the above-mentioned...
View ArticleAgile Marketing Is Like Google Maps for Marketers
Planning in Agile Marketing is like taking a trip using Google Maps. We know the destination and when we’d like to arrive, but how we get there efficiently and safely is influenced greatly by the...
View ArticleMarketing Automation: Scoring and Grading for MQLs
As marketers, we need better ways of qualifying and quantifying the kinds of interactions our prospects have with our content and marketing channels over time so that we can better predict when a...
View ArticleHow Great Marketing Teams Navigate Complexity Together
Every professional marketer wants to be great at what they do and how they do it. The difference between great marketing teams — those who focus on not only better outcomes but on better ways of...
View ArticleManaging the Tension of the Editorial Calendar with Agile Marketing
As a marketer and communicator, I’ve found myself over the years trying to balance the organizational needs of planning against the realities of responding to change quickly (social media, anyone?),...
View ArticleMarketing KPIs and the Purpose of Proxy Metrics
Since measuring marketing activity does not deliver value, what metrics should marketers focus on? The answer is KPIs and Proxy Metrics. Marketers need clearly aligned KPIs to business outcomes and...
View ArticleThe ‘Nice Work!’ Podcast on Agile Marketing with Bill Cushard and Anthony...
The Nice Work! podcast by Bill Cushard of ServiceRocket is one I enjoy, so I was honored when Bill asked me to join him for an interview on Agile Marketing. Bill is fantastic at hosting and asking...
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